Business Backs Education, is a campaign set up by the Varkey Foundation, the charitable arm of the education body GEMS. It challenges business to commit 20 per cent of its global CSR spending on education by the year 2020. Launched at Education Skills Forum in Dubai, the campaign is backed by Microsoft's Bill Gates. The logo allows for the word ‘Education’ to be replaced by an individual child’s name; while the word ‘Business’ can be replaced by the name of any corporation that joins the campaign. This personalises the process and forms a link between those signing up to support education and the children in schools receiving the benefits.
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