Branding charity founded by Gucci
As part of the design team at Mother Advertising Agency London, branding for the charity Chime for Change. The colour gradient represents the philosophy of Chiming for Change - the concept that one voice can be ignored, but a million voices will be heard. The branding culminated in a concert at Twickenham where various female artists, including Beyonce, performed. The branding was rolled out over all merchandise and on the charitable online platform powered by Catapult.
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